Dell Consultant Product Marketing in Montpellier, France
Software GTM Marketing Consultant Montpellier, France
The Software Product Group is responsible for the planning, development and implementation of marketing strategies, communications and initiatives that generate demand for third-party software products sold on Dell systems at point-of-sale. This includes developing strategies to increase attach and upsells in new geographies, segments, and channels. This role is critical in growing software revenue by increasing software attach in the EMEA region. The role will partner with a variety of roles within the Consumer and Commercial organizations, including Marketing Planning, Merchandising, Online, Cycle Planning, Finance and CRM.
Dell is a collective of customer-obsessed, industry-leading visionaries. At our core is a commitment to diversity, sustainability and our communities. We offer unparalleled growth and development opportunities for our team members. We believe that technology is essential for driving human progress, and we’re committed to providing that technology to people and organizations everywhere, so they can transform the way they work and live .
Product Management –Execution of product pricing, placement, promotions and messaging to drive product strategy.
Partner Management – Engaging with software partners on a regular basis to align on strategy and forecasted KPI/product mix. Develop new products/programs to meet future needs and negotiate royalties, program terms, funding and performance metrics in contracts.
Sales Expansion – Identify opportunities for incremental growth in channels including Dell Direct and Indirect channels. Work with the CSB organizations to develop and execute strategies to grow software sales in those channels.
Sales Management – Develop relationships with sales leadership to ensure they are aware of revenue/margin contribution to their P&L, create sales strategy, report on progress and revise as needed.
Funding Management – Forecast partner funding, create marketing activity plan, ensure compliance of all activities, and coordinate with software business leads to track execution of plan and timely delivery of “proof of execution” to software partners.
Data analysis with actionable insights to improve demand.
Identification & lead in gap analysis & recommended actions for GTM strategy.
Bachelor’s Degree in Marketing, Business or related area plus 5-10 years of experience in marketing with a track record of measurable results preferably in the consumer electronics/retail marketing or IT industry/technology
- MBA Preferred
- Thorough understanding of marketing vehicles and GTM strategy
- Strong business acumen and analytic skills
- Experience with marketing ROI and optimization
Project management experience
Our people are the most critical component of our long-term success and their health and wellbeing are our priority. You will enjoy a comprehensive, locally competitive benefits package.
Job: *Product Marketing
Organization: *Client Solutions
Title: Consultant Product Marketing
Location: Europe, Middle East, Africa-FR-K-Montpellier
Requisition ID: 17000FJY
Other Locations: Europe, Middle East, Africa-Germany, Europe, Middle East, Africa-United Kingdom