Dell Client Solutions, Medium Business Brand Advisor in Amsterdam, Netherlands
Dell’s CoC Product Marketing Team has a vision to become a world-class, innovative and customer-focused marketing organisation. We are looking for a performance marketing professional to take on the role of CS Commercial Brand Advisor for Medium Business in your given market – a role that will be key to shaping our offerings, influencing our stakeholders’ perceptions and behaviours and driving profitable growth.
Dell provides end-to-end solutions that enable more affordable and accessible technology around the world, empowering people everywhere to do more. You will be part of a collaborative team that believes in honest communication, shares creativity and welcomes different perspectives. There is a winning culture built on a platform of integrity and a spirit of innovation. We will also provide the mentoring, training and opportunities for you to fulfil your ambitions and potential.
As the Brand Merchandising Advisor, you will design the commercial client portfolio (Mobility, Desktops, Tablets, Services and Software/Peripherals) strategic plan and promotional roadmap to drive growth in the local commercial mid-market. This will include both on and offline routes to the mid-market commercial customers via our direct sales channel as well as our channel partners. Working as part of the Client Solutions team with strong links to regional merchandising and marketing teams you will thrive in the value added, insight-based and customer focused environment.
The role will work closely with the local country’s extended commercial teams (including finance, sales, marketing, online and operations) to deliver strategies and tactics that are aligned to the Client Solutions priorities of increasing market share and profitable growth.
This is a high impact role with high visibility that requires a highly motivated candidate with strong communication and analytical skills.
Manage Mid-Market CSG Planning and Catalogue:
To include both the Direct and Channel routes to market, offline as well as online with Premier Page teams
Selection of the configurations for the local market and complete lifecycle management of the country catalogue (transitions, add/deletes)
Weekly tracking of the transactional performance of the business and associated actions (Smart Selection and Product mix)
Perform Market data analytics and internal assessment (via sales/partners) to determine portfolio requirements and Dell’s competitive position
Provide updates to Bi-Annual Business Cycle Plan Update
Run Weekly Smart Selection / Inventory Update Presentations to local leadership team
Provide feedback to Pricing on market requirements to support Catalogue selection
Promotions and Marketing Interlock – Smart Selection & Client Updates
Promotional Roadmap ownership for MB, aligned to other country RTMs (CSB and Distribution)
Responsible for regular briefings of CS key products and offers into GTM Marketing assets and Online/Premier Page; (dependent on marketing plan)
Collaborate with regional Marketing, Finance, CS, EMEA Pricing, Online and Distribution / CSB teams, to align strategy and drive execution
Prepare the financial business case and RUM impact estimation and get approval with BU’s / Finance
Coordinate with the regional merchandising teams (CSB and Distribution) to implement approved promotions
ISM Engagement to ensure accurate CSG portfolio performance via huddles/weekly calls
Sales enablement on new CSG catalogues and transitions, as well as ad-hoc product training
Day-to-day involvement with sales i.e. product info, stock, smart selection catalogue requirements / queries
Support sales with large bid responses i.e. providing Smart Selection configs and LCL options, to maximise cost savings
Provide weekly updates to Country Demand planner for supply trends and ensure stock availability
Large deal fulfilment
Track SSL mix and DSI levels via effective and strategic planning, and required demand shaping
Aged Inventory Management responsibilities for country
5 years+ experience in online sales or marketing essential
Strong ability to motivate and achieve results through others
Strong level of business acumen in the IT sector, augmented by strong analytical capabilities
Product management and merchandising skills required
Online marketing, pricing and/or demand generation experience
Excellent verbal and written English communication skills necessary
A strong drive for results, organizational agility and coordination skills
Strong communication skills – and the ability to build / lead strategy
You have experience in developing, launching and leading a high performing portfolio
You have relevant education background within business and/or marketing