Dell Jobs

dell footer logo

Job Information

Dell Experiential & Programs Marketing Director in Arkansas

Experiential & Programs Marketing Director

Join us as a Director on our Field Marketing team in either Germany, France, UK, LatAM or USA to do the best work of your career and make a profound social impact.


  • Understand and articulate global and international experiential marketing and program vision and key priorities in support of the overall business and marketing objectives.

  • Drive Connected CIO program strategy and coordinates execution with the regions.

  • Gather and communicate content requirements in support of International Marketing objectives around key programs. As well as curating the needed content to execute major experiential events.

  • Articulate business value for all recommendations/decisions, develop appropriate KPIs and establish regular cadence of analysis/reporting for areas of ownership.

  • Lead and manage teams, suppliers and other contributors on flawless execution of all assigned deliverables and programs – on schedule and within budget.

  • Oversee development, design and execution of all event and program themes, brand and creative journey elements, and ensure all in line with event objectives and strategy. Ensure creative amplification across various digital platforms and cross channels.

  • Set strategy and manage all marketing communications in collaboration with CxConnect and PR/Comms teams to achieve audience acquisition and other event goals with concise, effective communication programs through all appropriate channels (including internal communications).

  • Collaborate with the Event Management Platform team to continuously evolve the digital experience before, during and post event. Demonstrate strong understanding of various digital and virtual event technologies and applicability to different programs.

  • Develop web strategy and presence from an experiential and programs perspective. Recommend and collaborate with regions to define event specific websites/microsites, Dell, internal sites and appropriate external sites to support event objectives.

  • Provide strategic direction relative to the operations of all events and lead operations team and vendors in flawless execution of all activities.

  • Develop and enforce comprehensive operational standards, and act as key advisor to team and other stakeholders to ensure optimal business outcomes and achievement of event goals.

  • Manage research programs to gain intelligence and create better event programs.

  • For all events, define content and program amplification strategy aligned to current Dell Technologies messaging and strategy.

  • Design creative plans to expand and extend Dell Technologies’ reach through digital events, using net new, curated or complementary content.

  • Work closely with global teams on key global events - Dell Technologies launch events, Dell Technologies World live streams and replays, and other Dell Technologies World digital activities, as needed.

  • Influence technical requirements and manage solutions and providers that deliver infrastructure or other supporting technology for all video and digital experiences.

  • Define plans and oversee any third-party relationships that supports audience acquisition or other event marketing initiatives.

  • Manage event budgets and P&L plans in collaboration with VPs and SVP, Events and program team area owners, finance, sourcing and third-party vendors.

  • Develop strong relationships with cross functional teams.

  • Effectively lead staff, creating a positive and inspirational workplace; ensure individuals are enabled to succeed and develop professionally according to role and capabilities.

Required Skills/Experience:

  • Minimum of ten years successful marketing and/or field marketing and/or event management experience that spans across multiple event disciplines – preferably for a high-tech, fast-paced company. Five-plus years staff management experience required. High attendance (10,000+), global conference experience preferred.

  • Proven experience with multi-million-dollar revenue modeling and expense management.

  • Success in managing and negotiating with third-party vendors.

  • Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and function as part of a team that must perform under pressure.

  • Show desire to continually improve processes and think outside the box with creative approach to new projects.

  • Foster collaboration and teamwork across cross-functional teams that are not under direct control.

  • Be a team player skilled at both managing and working as part of a team.

  • Demonstrate superior communications skills, both written and verbal, including ability to present and effectively interact with all levels (including executives).

Desirable Requirements

• Bachelor’s Degree

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here ( .

Application closing date: DD Month YYYY

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here ( .

Join our team from either Germany, France, UK, LatAM or the USA.