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Dell Demand Generation Marketing Manager in Austin, Texas

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us as a Demand Generation Marketing Manager on our Field Marketing team to do the best work of your career and make a profound impact on the North American business located in Austin, Texas or other remote US locations.

What you’ll achieve

The North America ISG Campaigns team is seeking a highly collaborative individual to join the North America Field and Partner Marketing organization and serve as the Demand Generation Marketing Manager for our HCI and Cloud portfolios. Specifically, this individual will be responsible for developing and leading an integrated marketing strategy and tactical plan, while also serving as the primary marketing strategist for how we engage with customers around our portfolio. The individual will work cross-functionally with key stakeholders including Product Marketing, Global Campaigns, Competitive Intelligence, NA segment marketing teams, CRM/BI teams, media team, PR/AR, and the Storage and Cloud COC teams.

You will:

  • Plan and execute integrated marketing programs in partnership with segment teams and strategic stakeholders to grow buyer base, net new pipeline and revenue to the business

  • Develop and manage the demand generation strategy, including inbound lead generation, outbound sales plays, awareness, social, search, competitive programs and product launch support

  • Proactively seek out and understand insights and reporting analytics to continue driving optimization of strategy and programs

  • Empower and enable sales in partnership with segment marketing teams and COC field marketing to drive the business and engage with customers

  • Coordinate with other demand generation managers, marketing and business leaders to best orchestrate programs for maximum impact and share best practices for success

  • Apply broad knowledge of Dell Technologies solutions and competitive environment to identify growth opportunities and related tactics

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

  • 8 to 10 years of experience as a technology field marketing specialist with an outstanding history of success

  • Strong strategic planning and project management abilities with a constant curiosity for learning within a fast-paced, evolving environment

  • Collaborative team player with strong communication skills

Desirable Requirements

  • Bachelors’ degree

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here ( .

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here ( .