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Dell Design Naming Program Manager- Austin, TX DellDesign in Austin, Texas

Branding Manager, Naming – Austin, TX

Do you live and breathe Design? Is finding key concepts hidden deep inside real-world contexts second nature to you? Feel compelled to “design things right” in your everyday life…just for the sake of it? If you are eager to create elegant Design solutions to complex problems that change the status quo, then please then read on. We’re looking for highly talented design and user experience professionals to join our team, the Experience Design Group, to help us create industry changing designs for Dell, transform IT for companies, and mold the digital future for us all. This opportunity builds on the heritage of Dell and EMC, and their worldwide presence, to lead the next evolution of computing, cloud and data technologies.

Dell is looking for a Branding Manager, Naming for our Austin, TX location.


  • Strategizing product naming to provide customers with a consistent, understandable experience

  • Working with marketing and internal creative teams to brainstorm names for new products, colors, and other assets

  • Managing pan-Dell model number guidance and ensuring all LOBs align to governance

  • Developing solutions/recommendations for model number conflicts and hosting monthly meetings with executives to align on frequently raised issues

  • Liaising with Legal & Brand team on any new product that needs to be run through Dell processes


  • Bachelor’s Degree in Marketing, Business, or Design and 5+ years of related experience

  • Experience in creating and managing brand strategies, particularly relating to product naming

  • Experience in managing programs in a creative space, marketing communications, or creative writing

  • Excellent organizational skills, must be able to handle multiple priorities in efficient manner

Listen. Learn. Deliver. That’s what we’re about.

Dell empowers countries, communities, customers and people everywhere to use technology to realize their dreams. Customers trust us to deliver technology solutions that help them do and achieve more, whether they’re at home, work, school or anywhere in their world. Learn more about our story, purpose and people behind our customer-centric approach.

Why work with us?

  • Life at Dell means collaborating with dedicated professionals with a passion for technology.

  • When we see something that could be improved, we get to work inventing the solution.

  • Our people demonstrate our winning culture through positive and meaningful relationships.

  • We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.

  • Our team members’ health and wellness is our priority as well as rewarding them for their hard work.

Dell is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity and/or expression, national origin, protected veteran status, disability, genetics, or citizenship status (when otherwise legally authorized to work) and will not be discriminated against on the basis of such characteristics or any other status protected by the laws or regulations in the locations where we operate. Dell encourages applicants of all ages.