Dell Sr Analyst, Marketing Communications (eMail Campaign Developer) in Bayan Lepas, Malaysia

We are looking for an email Campaign Developer who will own the day-to-day campaign builds to deploy and maintain email marketing campaigns deliveries and workflows. You will work collaboratively with stakeholders to understand their needs and deliver email campaigns against the quarterly campaign roadmaps that drives the business forward. Must have a strong desire for structure, processes, data, and tooling, because of their ability to positively affect performance, efficiency, and efficacy.

Responsibilities include:

  • Email campaign management in Adobe Campaign.

  • Ensure flawless execution:execute campaign setup including build campaigns, workflows, setup emails, associate target list, add tags and triggers, perform A\B split testing, oversee deployments, perform QA and monitoring

  • Coordinate email campaign deployment based on Go-to-market team’s quarterly planning.

  • Deploy IP warming up campaign per given planning

  • Utilize Adobe Campaign to drive email marketing activities including BAU (Business As Usual), LCM (Life Cycle Managemnet), Triggers (Behavioral Email) etc.

  • Preview and QA creative rendering upon various ISPs.

  • Work with development team to customize solutions per specific market’s requirement.

  • Work with data team to load data into Adobe campaign properly

  • Document specification of campaign setup/deployment

  • Upload, edit and manage HTML email assets and templates

Essential requirements

  • 3 years+ experience in Adobe Campaign or similar eMail platform

  • Ability to build and maintain procedures for email campaign deployment

  • HTML/CSS email coding experience, or Web front-end coding experience

  • Excellent project management skills, a keen attention to detail, interpersonal and communication skills

  • Proficient in English; Japanese proficiency a plus

  • Knowledge of database, can construct and process queries a plus

  • Knowledge of Javascript, can scripting the automation of Adobe Campaign workflow a plus