Dell America's Channel Marketing & Programs, Director in Bedford, Massachusetts

Dell is a collective of customer-obsessed, industry-leading visionaries. We believe that technology is essential for driving human progress, and the technology we provide transforms the way we all work and live. But we are more than a technology company — we are a people company. We recognize that over 100,000 employees across six continents have different interests and aspirations. We inspire, challenge and respect each and every one of them, every day. And we provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Director, America's Channel Marketing & Programs on our Marketing team in Bedford, MA.

As a global business with game-changing products, there’s always scope for Dell to grow sales and expand market share. So a highly skilled Product Marketing team is essential. Our team has real vision. They develop and implement strategic approaches to solutions and technology marketing that put our products and services at the forefront of our customers’ minds. Always ready to adjust strategies in response to market change and competition, the team works closely with sales, product partners and vendors. Crucially, their remit goes beyond the customer value proposition to making sure product development is informed by customer insights.

The America’s Director of Channel Marketing and Programs will be responsible for driving strategic channel marketing programs focused on driving growth through the channel in the America’s, reporting to the Senior Director of America’s Marketing. This position is aligned closely with the Channel Sales and Channel Operations organizations. It requires partnership with the Vice President of the America's Channel and coordination and communication with the International Channel teams. This position works cross functionally with Product Marketing, Integrated Marketing, and Corporate Marketing teams. This position is critical in driving pipeline, contact acquisition, lead generation and other channel marketing and program activities that best support the business.

This position will lead all aspects of the America’s channel marketing programs and the Global Channel programs that engage our channel, builds and accelerates pipeline through our partners, and influences new deal registrations and closed opportunities. This position is multi-faceted, collaborative and fast paced. It requires an individual that enjoys aligning with Channel Sales leadership and executing in a collaborative environment. The ideal candidate will be passionate about the power of the Channel and the opportunity to accelerate the growth of the business.


  • Lead the Channel go-to-market and marketing strategies, developing and driving an ROI focused channel marketing strategy for products, geographies, and accounts; providing the lead-gen and awareness building our channel sales teams require to meet their goals.

  • Ensures that channel marketing output is aligned to and echoes the overall RSA marketing vision, RSA’s brand, and campaign-specific goals and messaging.

  • Manages team of channel marketers to develop sticky relationships with our channel and develop quarterly and annual marketing plans, budget and goals for the America’s region

  • Develop and nurture high-trust relationships with channel and field sales leadership, including Area Vice Presidents, District Managers, and Account Managers in developing and implementing pipeline-generating channel programs

  • Lead channel marketing organization responsible for all “through the partner” marketing strategies, programs and execution. Includes establishing managed and unmanaged channel marketing programs required to support the business most effectively

  • Lead channel programs marketing organization responsible for all “to the partner” strategies and program execution. This includes channel communications globally, the tools and platforms that support the channel globally (Partner Marketing Center, Partner Portal, Partner Communications Tool), America’s channel event management and sponsorships with channel media organizations

  • Manage channel funding platform and co-op program globally. Includes oversight and management of the channel funding tool, guideline management and communication, platform management, support and reporting.

  • Work collaboratively across the global marketing team in meetings and global interlock sessions to share insights and best practices, address market issues, and sharpen the channel marketing performance.

  • Generate insights into, and proactively address, market trends and competitive activity. Use this insight to ensure evolving corporate, product and marketing strategies meet theater and channel market needs.

  • Analyze historical results data (e.g. budget and tactic metrics) for continuous improvement.

  • Represent America’s channel region and provide input into future solution messaging and strategies that will impact our channel

  • Manage all vendor relationships supporting the channel business

  • 10+ years of progressive managerial experience in a marketing department


We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.

Apply now!

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