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Dell CSG Marketing Campaign Adviosr in Beijing, China

CSG Marketing Campaign Adviosr

Building product awareness. Generating demand. Driving revenue. Enhancing Dell Technologies’ brand and reputation. Our Marketing Communications team delivers all this and more, in markets all around the world. Strategic projects span everything from advertising and direct mail to promotional programs for our product portfolio, PR and events. Our team knows the best vehicles, in the right mix, to influence the desired behavior of the ideal customer. As well as planning, developing and orchestrating strategies, they shape radical new ideas about how to go to market.

Join us as a CSG Marketing Campaign Adviosr on our Field Marketing team in Beijing to do the best work of your career and make a profound social impact.

What you’ll achieve

As a Marketing Communications Senior Advisor, you will be responsible for writing, editing, and finalizing product marketing materials. You will work with managers, marketing and business leaders and agencies on planning and scheduling campaigns for maximum impact.

You will:

• Prepare material for internal and external presentations on products, business plans and leadership communication

• Review work of members with less experience and make recommendations to improve processes

• Be involved in day to day campaign management activities, e.g. KPI tracking, reporting, preparing presentations and event management

• Be responsible for regional and global execution

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• 8 to 12 years of PC product/field markeing work experience

• Advanced knowledge of business and marketing strategy, concepts tools and techniques, including promotions, direct mail, customer relations, and advertising

• Passion for creative and good verbal and written communication skills

• Ability to cooperate across business units and with external partners

• Understanding of Web applications, social media, content management skills

Desirable Requirements

• Bachelor’s degree

• Project Management skills

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here (https://jobs.dell.com/diversity-and-inclusion) .

Application closing date:30/09/2021

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here (https://jobs.dell.com/equal-employment-opportunity-policy-statement) .

Dell CSG Marketing Campaign Manager 戴尔市场营销经理

主要职责:

负责戴尔PC产品的市场推广,主导策划产品和市场营销项目,结合产品节奏、用户痛点、竞争对手和环境,制定推广策略、营销主题、整合营销方案、传播链路,并高质量把控执行,对结果负责,时刻关注KPI的达成,并不断优化策略和方案从而提高ROI; 熟悉科技和3C产品,根据市场环境和竞争对手的情况,确定产品的市场定位,梳理目标客户的特点,明确产品的市场宣传方向; 高质量把控所有营销物料的产出,包括并不限于 banner、海报、促销文、产品种草、评测、EDM、Infographics、social videos, H5 等; 多部门、多供应商流畅高效沟通,多项目管理娴熟; 研究行业内优秀营销打法,总结提炼并对现有打法优化升级。

要求:

  • 本科及以上学历,具备8年及以上的相关工作经验或成功运营案例;

  • 有较强的审美和创意能力,可以把控整体创意产出;有较强的文案功底,可以修改项目相关文案;

  • 有娴熟的客户洞察和市场调研经验;有较强的逻辑思维能力;

  • 熟悉digital marketing 和 social marketing,有相关成功案例,有较强的营销策划和整合传播技巧,能够独立产出营销方案,并策划执行大型整合营销项目;

  • 具备良好的项目统筹管理和执行能力,沟通协调能力、团队合作能力,具备高度责任心,抗压能力强

  • 服务过科技、3C、IT行业优先,熟悉商用PC优先,

  • 有2B行业经验优先;有电商经验的优先

  • 英语熟练,PPT能力强

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