Dell Contact Strategy Senior Advisor in Bratislava, Slovakia
Germany Consumer and Small Business Contact Strategy Senior Advisor
Dell Technologies is a unique family of businesses that helps organizations and individuals build their digital future and transform how they work, live and play. Dell Technologies has been active in Slovakia since January 2003. We are supporting the whole EMEA region plus the main financial hub of Dell Technologies globally thanks to more than 2500 team members. We offer a broad palette of positions in IT, finance, sales, marketing, data science, technical support and operations.
The Consumer and Small Business CRM Contact Strategy Advisor leads CRM direct marketing strategy, triggers and execution efforts supporting Germany.This includes catalog, direct mail, email marketing and outbound telemarketing across the customer lifecycle.As a member of the Consumer Small Business CRM team, this person will be responsible for the contact strategy planning and execution, segmentation & targeting, testing roadmap, vendor management, forecasting and measurement results.This person will be part of a global organization and partner with Global CRM and regional Go-To-Market organizations.
Own development of the contact strategy with ad-hoc analysis and projects.
Own the outbound telemarketing lead campaign development in conjunction with the Germany sales team.
Create campaign forecasts, performance reports, and ROI analysis.
Analyze and manage CRM campaigns in order to optimize customer acquisition through direct to consumer marketing.
Complete measurement reporting and analysis on all executed campaigns and recalibrate the go forward strategy as needed.
Bachelor’s Degree in Marketing/Business Admin/Related Field plus 2-5 years of CRM and analytical experience.
Prior experience in direct B2B marketing.
Knowledge of direct marketing campaign development process.
Analytical curiosity and self-driven to understand marketing performance through data.
Experience in developing CRM strategy, contact strategy development and campaign optimization, leveraging predictive analytics for targeting and segmentation of campaigns.
Core knowledge of direct marketing principles (segmentation, lifecycle management, etc.)
Prior experience analyzing marketing campaigns and conducting ROI analysis.
Salary starting from: 2600EUR monthly gross
Private employee gym,
Private medical care,
Access into our Learning studio – more than 1,000 online trainings,
To see the full list of benefits, click HERE at https://tbcdn.talentbrew.com/company/375/9195/content/1_benefits%20dell%202019.pdf .
We are proud of the way we have embraced diversity at Dell and created an inclusive working environment. Read our Equal Employment Opportunity Policy at https://www.dell.com/learn/us/en/uscorp1/corp-comm .