Dell CRM Contact Strategy Sr Advisor, Field Marketing in Eldorado do Sul, Brazil
CRM Contact Strategy Sr Advisor, Field Marketing
Porto Alegre, Brazil
The Marketing Contact Strategist drives customer acquisition and retention strategies across the entire marketing mix. With a strong direct-to-customer business, he/she will utilize a robust marketing database to create, manage, and optimize a fact-based contact strategy in direct marketing channels such as direct mail, email, and outbound calling.
As a marketing innovator, Dell has a dedicated AdTech team in-house that is pushing the boundaries of ‘direct’ marketing to nearly all marketing channels. The Contact Strategist will integrate and test multi-channel marketing techniques that expand Dell’s ability to directly segment and manage specific audiences of people or businesses in traditionally non-direct advertising channels such as Display, TV, Social, and Search.
Partnering with the Marketing Go-to-Market team, the Contact Strategist will utilize this multi-channel marketing tool-set and creatively balance analytics with CRM strategy to optimize the entire marketing mix in the Brazil Small Business market within an ‘audience-first’ framework.
Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Contact Strategist on our Brazil CRM team in Porto Alegre.
Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.
Understand go-to-market plans across sales and marketing to identify customer-centric opportunities and actions within email, direct mail, outbound calling, digital, and media advertisements.
Partner with Campaign Operations Lead to create campaign forecasts, performance reports, and conduct post-campaign ROI data management to re-calibrate the go-forward strategy.
Maintain governance on audience lists to ensure an optimal customer experience and allocation of marketing resources.
Ensure all campaign requirements like test design, creative versioning, offer codes or execution needs are flawlessly executed.
Strong English speaking and writing skills to effectively interact within a global team.
Bachelor’s Degree in Marketing or Business Administration.
Direct-to-consumer experience across marketing strategy, campaign development, or inside sales experience in at least one of the following data-oriented marketing disciplines: Paid Social, Display Ads, Paid Search, Email, Outbound Calling, or Direct Mail.
Understands the marketing funnel and different marcom strategies for optimal advertising vehicles across the customer journey.
Has created lead generation and nurturing strategies and is familiar with outbound calling processes and optimization.
Deep experience with database marketing vehicles including Direct Mail, Catalog, Outbound and Email.
Experience in developing CRM strategy, campaign optimization, and leveraging predictive analytics for targeting and segmentation of campaigns.
Has direct experience with sales teams to create and optimize outbound calling programs including the audience, script, and offer.
We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.
If you want to play a driving role in shaping marcom strategy for ground-breaking products, this is your opportunity to develop with Dell.
Closing date: 24 Sep 2021
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