Dell CSB Pricing Manager SGMY in George Town, Malaysia
Price Position Analysis (WAPP)
Ensure price position strategies are aligned to overall business objectives & product positioning in the country
Ensure competitive product matrix covers all relevant products in the market
Publish Price position summary & details with key “Call to Actions” for Dell
Summarize the changes in competitors prices and how Dell should respond to meet overall business goals (Mkt, share, Revenue & margin targets)
Develop a historical trend and leverage that to forecast what competitors will do , as key business drivers changes Price Proposal
Propose Price changes based on relative price position, Cost changes, overall business goals and overall portfolio pricing strategy.
Take in account all factors which impact business results , including Price changes, Relative price position changes, cost, currency, Mix etc and simulate impact on business
Recommend strategy and get buy-in from key stakeholders
Calculate the impact of Price moves / mix changes etc and track results.
Suggest corrective actions, if required
Develop New Product pricing strategy inline, with product Strategy. Offline & Online Pricing
Act as counsellor to Merchandisers during the process of “Offering” selection – primarily with a cost & market operating price view
Develop inputs for Offline partner sales price, based on Omni channel pricing strategy and recommendations of Price proposal New Product Introduction (NPI) pricing
Arrive at the NPI pricing strategy based on portfolio pricing framework and the products key objective
Ascertain BC for NPI, with PLM, at Plan phase exit & pre-launch(T-13) timeframe
Own Vostro pricing
Work with RLOB and ISG team to drive competitive pricing in SB
BMS Business results against initial plans (price proposal & Channel pricing) and connect them to the drivers .
Preferred Knowledge/ experience
IT industry experience pertaining to products in Consumer segment (as Product Marketing, sales , Brand management)
Pricing experience across any domain
8-10 year marketing, sales, sales support, or finance, preferably with pricing experience
Good verbal and written communication and influencing skills
Strong analytical/problem solving ability.
Autonomous / proactive professional
Ability to work independently with virtual teams
Leader’s behaviour - able to drive change
Flexibility working with ambiguity and adapting to changing business needs
Ability to collaborate and build relationships (based on work ethics and competencies)
Excellent communication skills to translate various insights in a language that business understands and convey in-country market realities back to Central CoC team
A general affection for Microsoft Excel