Dell Content Marketing Strategist in Georgia
Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.
Join us as a Content Marketing Strategist on our North America Field Marketing team in Round Rock, Texas, Dallas, Texas, or other US Remote Locations , to deliver the most innovative marketing experiences, do the best work of your career, and make a profound social impact.
What you’ll achieve
As the Content Marketing Strategist you will lead the long form content development for private and public sectors within the broader media plan – from planning kickoff, strategic planning, plan creation, creative reviews, and content optimizations – that achieve sales demand for Dell Technologies solutions and services.
Scale content program and work with internal/external partners and subject matter experts to define and drive key messages for content, grow touchpoints, and improve content creation efficiency to support team goals
Define and implement new mechanisms for measuring impact and performance of content, optimize for improvement, and surface insights for content development and prioritization
Determine most effective content mixes across Corporate, State & Local Government, Higher Education and K-12 audiences
Recommend best practices and proactively recognize opportunities to reuse, repackage and optimize content to maximize return on the company’s content investment
Manage the deployment, operations, and execution of campaign creative/content
Continually raise the bar on development of compelling, data-driven storytelling with a brand and customer focus
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
8 to 10 years of experience in B2B Marketing, campaign marketing, content development, and/or third-party lead generation programs with an outstanding history of success
Strong communication and writing skills to articulate solution differentiation within all levels of North America organizations while keeping a customer first mindset
Experience working with various partners and agencies that deliver compelling content
- Bachelor’s degree, MBA preferred
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life — while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here (https://jobs.dell.com/diversity-and-inclusion) .
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Employment Opportunity Policy here (https://jobs.dell.com/equal-employment-opportunity-policy) .