Dell Product Marketing Consultant in Hopkinton, Massachusetts
Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Product Marketing Manager concentrating on portfolio level positioning, thought leadership programs and content, solutions and applying technology to customer use cases, on our Data Protection Product Marketing team in Santa Clara, CA or Hopkinton, MA.
Dell EMC is a leader in data protection appliances and software with a portfolio that is cloud-enabled, converged infrastructure ready and tightly integrated with VMware and other ecosystem vendors. Our portfolio includes Data Domain protection storage, Integrated Data Protection Appliances and Data Protection Software and available services for a complete solution. As the data protection landscape continues to evolve a highly skilled product marketing team is essential.
The Product Marketing Manager in the Data Protection Solutions Marketing team will work closely with Dell EMC Data Protection’s product management, product marketing and engineering teams to develop positioning and messaging that highlights Dell EMC Data Protection portfolio’s unique value and competitive advantages. This role will also work on influencers and thought leadership programs to drive influencers. This position involves creating highly engaging messaging, collateral, and sales enablement assets applying the feature set to solving business problems. The successful candidate will be both creative and technical, understand data storage and data protection concepts, and become one of the go-to solution experts of Dell EMC Data Protection. In addition, this role requires the ability to understand the needs of the application owners, IT infrastructure admins as well as Dell EMC sales force, therefore assisting with sales enablement through compelling asset marketing.
Drive data protection solution marketing efforts at the entire portfolio level
Drive AR/PR and overall thought leadership content strategy and work with SME’s on delivering the right content that is expected of the market leader in the space
Interact with the market through meetings with customers, partners, and industry sources to evangelize and position Dell EMC Data Protection portfolio relative to competitors
Develop creative and diverse customer facing marketing collateral including infographics, blogs, videos, white papers, website content, case studies, training materials, and product presentations for both business and technical audiences
Play a key role in product/solutions launch and marketing programs
Define real-world market segmentation models, and develop optimized messaging for specific markets and audiences
Develop creative strategies and assets for global demand generation, awareness and thought leadership campaigns
Develop high-value sales tools and drive sales and partner enablement
Support cross functional teams with both subject matter expertise and marketing acumen
Drive social media/blog strategy to promote thought leadership and brand. Engage key market influencers through social media and other channels
Minimum 8+ years of marketing experience in Data Protection / IT infrastructure / Enterprise software
BS in Computer Science or related degree is highly desired. MBA degree preferred
Strong technical aptitude, fast learner, excellent communication skills (written, presentation, speaking, listening) and ability to passionately articulate products, technologies, and value propositions
Ability to quickly understand products and their applicable value add to the customer
High degree of comfort with all forms of social media, and an understanding of how it can be leveraged in a B2B technology market
Strong cross-functional skills, ability to think and work strategically, but also execute as an individual contributor
We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.
If you’re excited by the prospect of marketing ground-breaking innovations to a global audience, this is your opportunity to develop with Dell.
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