Dell Director, Industry Influence and Strategic Messaging in Illinois
Director, Industry Influence and Strategic Messaging
Location: Remote (US)
Dell Technologies has a huge amount to say – on technology, on innovation, on business, on human progress and our Corporate Strategy team makes sure those messages are heard. Our team is responsible for developing and driving global strategy across the business, making sure our progress is heard externally with a single, unified voice. Together we shape the way Dell Technologies is seen – enhancing our reputation, brand and valuation on the global stage.
This team will be collocated with the broader Corporate Strategy team and will work with the team’s strategy and insights professionals and the corporate communications function to develop a strategic communications plan and drive the content creation process. As the leader of this team, you will:
Define a bold, clean voice for Dell’s strategic brand—harnessing our natural strengths, framing our company’s vision, and amplifying our ideas on a global stage
Translate our business and technology strategies into a slate of thought leadership topics, which we will fold into a roadmap of internal and external moments to communicate our strategy
Partner with competitive intelligence teams from across the company to identify how our traditional and emerging competitors are communicating their vision for the future. Ensuring that Dell has a differentiated take, and stands out as unique
Jointly develop a strategic communications plan with our Global Comms team to activate a communications campaign mapped to that slate of thought leadership topics across multiple channels, including Analyst Relations, Investor Relations, Press Relations, Social, etc…
Hire and build a world-class team of creatives to build out the content for the thought leadership campaigns. These professionals will possess the experience and domain expertise to opine on the topics of the day, but also embrace new, innovative, and edgy approaches to the creation and delivery of thought leadership content
Develop a data-driven approach to evaluate the performance of the campaigns and judge the impact it is having on Dell’s perception
The successful candidate will have experience that bridges product and communications strategy with extensive experience in the technology industry.
Major Functional areas:
Sizzling Story Telling
Building stories that sizzle and have substance; develop a voice for the company that stands out from an already crowded field
Attract new followers to Dell from beyond the traditional tech press and analyst ranks, particularly focused on business/financial press
Mine the world for topics and mediums that are on the move, and most likely to generate buzz
Attract world-class creative talent and nurture it
Hire, train, and retain a new generation of strategic communications specialists; hire talent that can borrow best practices from industries where unique storytelling is required
Great communications is a team sport, hire talented team players
Media and Influencer Trends and Analysis
Understand the current & future trends in the media and amongst influencers that will move the needle and drive improved perception if addressed by Dell
Develop a relationship with key media and influence in partnership with Corporate Communications
Analysis of the competitive messaging landscape, and how our competitors are using story-telling and communications strategies to improve/shift perception
External Receptivity Analysis and Outreach, Industry Trend Analysis
Driving relationships with industry analysts, developing and communicating Dell’s Enterprise direction
Driving customer outreach activities including presentations at Dell’s Executive Briefing Center, customer roadshows, and traditional primary research activities
Attendance and presentation at key Enterprise IT industry events
Internal Stakeholder Alignment
Align and coordinate a singular strategic communications strategy for the Corporate Strategy business in partnership with Corporate Communications.
Work with Dell varied routes to market to understand customer sentiment to understand what they believe will move the perception needed
Align with CTO office
Work with Marketing and Corporate communications on defining our market message for Dell Technologies and initiatives developed
Skill-sets & Experience:
8-12+ years of experience in the IT product marketplace including:
Product/Offer Planning and Marketing
Deep Technology knowledge and strategy
Strong verbal and written communications skills
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here (https://jobs.dell.com/diversity-and-inclusion) .
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here (https://jobs.dell.com/equal-employment-opportunity-policy-statement) .