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Dell CSB Media Planner / メディア戦略マネージャー in Kawasaki, Japan

メディア戦略 マネージャー




• コンシューマー・ビジネスマーケティング統括本部において、TV等を含めたATLからデジタル等のBTLまで、統合的なメディア戦略の策定とその実行マネジメント


• マーケティング本部長に直接レポート

• マーケティング戦略にもとづくメディア投資戦略の策定(予算配分の最適化等)

• 各四半期のマーケティングキャンペーンのIMC(統合メディアプラン)の策定

• 期中における予算消化状況の確認及び実行マネジメント

• 新規メディアの開発(ブランド施策やダイレクトマーケティングの媒体開発)

• 上記業務をマーケティング戦略部、他部署、及び広告代理店と協業し遂行

• KPI:ビジネスゴール、ブランド指標、トラフィック、ROAS等の投資効率指標



• 4年制大学卒以上。 理工系、経営大学院修士(MBA)修了者歓迎

• 広告代理店・若しくは事業会社にて5年以上のマーケティング及びメディアプランニングの実務経験

• 論理的思考、問題発見・解決における構造的思考の持ち主

• ビジネスレベル以上の英語力

• 基本的なMicrosoft Office アプリケーションのスキル(Excel, PowerPoint 等)


• IT業界経験不問(FMCG業界経験者歓迎)

• 戦略コンサルファーム経験者歓迎

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