Dell Commercial Field Marketing Consultant in Round Rock, Texas
Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Consultant, Commercial Field Marketing on our Commercial Field Marketing team in Round Rock, TX or Hopkinton, MA .
The Business Analysis Consultant position is responsible forcreating and delivering data reports with actionable recommendations that span cross-portfolio and maximize our ability to drive, grow and protect revenue in our US Commercial customer base . This position will work collaboratively with internal BI and Data sources, Field & Channel Marketing, BU Marketing, Corporate Marketing and Communications in order to contribute to development and execution of one marketing plan of record that reflects the requirements of the segments we serve.
Leverage knowledge of Marketing programs and practices to provide insights and analytics to help the team optimize our Marketing plan of record
Drive innovation in our Marketing programs through improved business analytics and thought leadership
Independently execute analytical studies using Dell EMC databases, related data sources, technologies, analytical tools and organizational awareness to identify / quantify trends in product sales and customer behavioral patterns within US Commercial
Actively participate in implementation / execution of key projects that result from analytical studies. Supply on going data and measurements to support active projects
Measure and monitor effectiveness of marketing campaigns for US Commercial marketing across multiple channels including print, email, social media, outbound calling, digital advertising, etc.; experienced calculating related KPIs (i.e. click rates, response rates, conversion rates, ROI, impressions, etc.)
Design, build, adjust and monitor response attribution models to understand response rates by audience and campaigns to areas of success and identify gaps/areas of improvement
Update and audit all existing month-end reporting in a visually consumable format. Review recurring reporting regularly to adjust for database updates and to capture new product lines
Lead in the creation, maintenance and modifications to US Commercial marketing dashboards. Empower colleagues to be more self-sufficient in data access and interpretation by investigating goals, then building dashboards, data tools, etc. to meet specific needs
Collaborate, cross-train, share ideas and foster relationships with other data-centric areas of Dell Technologies and Dell EMC
Support strategies that connect 360° view of the stakeholder into business analytics; represent North America Enterprise market needs in relation to our CRM system and related data quality, data flow and reporting/usage
Work with various Marketing staff members to better utilize data reporting and make necessary enhancements (create funnels, new customer groups, etc.)
Manage the data mining, auditing and validation of data during marketing platform upgrades and vendor changes
Perform other duties as assigned
Excellent marketing, business and financial acumen
Bachelor's Degree is required; along with 10+ years of experience
Ability to thrive in fast-paced, high pressure environments
Excellent interpersonal management and communication skills, written and verbal
Comfortable with working with Sales and Marketing executives
Ability to work with and interface with Sales on a daily basis
Strong leadership competency
Strong understanding of end-to-end customer marketing and the customer life-cycle
Ability to work in a highly leveraged and matrixed organization
Highly effective in the midst of change and ambiguity
Strong presenter with the ability to build compelling presentations
Creative and innovative, paired with robust execution capabilities
We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here .