Dell CSB Targeting Team – Campaign Audience Selection Lead, Senior Advisor in Round Rock, Texas

The Sr. Advisor, Campaign Audience Selection Lead will interface with a region or segment, providing analytical and targeting support. They will analyze and interpret Audience requests from the Business. and deliver ad-hoc Audience lists to be handed over to Business partners or loaded in execution tools. The Sr. Advisor, Campaign Audience Selection Lead will utilize various software packages and tools for targeting, recording, organizing and reporting audiences across multiple marketing campaigns.

Responsibilities:

  • Work with Business users to define and analyze Audience needs

  • Coordinate requirements gathering from the Business, liaise with Audience Selection partners to ensure delivery meets quality and speed expectations; Drive adoption by the Business, educate stakeholders; Act as subject-matter expert on business processes of assigned area

  • Articulate and communicate Business needs & requirements to the Targeting team

  • Ensure continued coordination between Business and Targeting team, refine operations for speed and quality

  • Consider the implications of business solutions to the current and future environment

  • Review vehicle and business health reporting to ensure campaigns are delivering results consistent with objectives; Devise or modify procedures to solve problems considering resources, time and form of desired results

  • Define business requirements while designing, developing and testing moderately complex knowledge capture processes and engineer elaborate workflows, search capabilities and measurement approaches

Requirements:

  • Good understanding of Marketing Campaigns, vehicles, Contact Strategy and Operations

  • Excellent communication & collaboration skills

  • Work closely with the Business in meeting their data needs and understanding data requirements

  • Generate routine and ad hoc reports, graphs, and presentations

  • In collaboration with others, interpret data and develop recommendations based on findings

  • Database marketing experience with multi-touch targeted communication strategies

  • 5-7 years of proven experience in data Analytics or Marketing Operations or Marketing Program Management

  • Build and maintain SQL queries for data analysis and data extraction

  • Willingness to learn new tools/languages. These include Tableau, VBA, PowerBI, R

  • Experience in global or remote Services/Business support type of environment

  • Experience analyzing Marketing vehicle or campaign performance, optimizing customer experience

  • Experience championing process improvements, best practices and knowledge sharing within the organization as it pertains to business intelligence, analytics and data integration capabilities

  • Experience designing and implementing new functional systems or processes

  • Bachelor' Degree is required

Company Description

With more than 100,000 team members globally, we promote an environment that is rooted in the entrepreneurial spirit in which the company was founded. Dell’s team members are committed to serving our communities, regularly volunteering for over 1,500 non-profit organizations. The company has also received many accolades from employer of choice to energy conservation. Our team members follow an open approach

Why work with us?

  • Life at Dell means collaborating with dedicated professionals with a passion for technology.

  • When we see something that could be improved, we get to work inventing the solution.

  • Our people demonstrate our winning culture through positive and meaningful relationships.

  • We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.

  • Our team members’ health and wellness is our priority as well as rewarding them for their hard work.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here .