Dell CSB Targeting Team – Campaign Audience Selection Lead, Senior Advisor in Round Rock, Texas
The Sr. Advisor, Campaign Audience Selection Lead will interface with a region or segment, providing analytical and targeting support. They will analyze and interpret Audience requests from the Business. and deliver ad-hoc Audience lists to be handed over to Business partners or loaded in execution tools. The Sr. Advisor, Campaign Audience Selection Lead will utilize various software packages and tools for targeting, recording, organizing and reporting audiences across multiple marketing campaigns.
Work with Business users to define and analyze Audience needs
Coordinate requirements gathering from the Business, liaise with Audience Selection partners to ensure delivery meets quality and speed expectations; Drive adoption by the Business, educate stakeholders; Act as subject-matter expert on business processes of assigned area
Articulate and communicate Business needs & requirements to the Targeting team
Ensure continued coordination between Business and Targeting team, refine operations for speed and quality
Consider the implications of business solutions to the current and future environment
Review vehicle and business health reporting to ensure campaigns are delivering results consistent with objectives; Devise or modify procedures to solve problems considering resources, time and form of desired results
Define business requirements while designing, developing and testing moderately complex knowledge capture processes and engineer elaborate workflows, search capabilities and measurement approaches
Good understanding of Marketing Campaigns, vehicles, Contact Strategy and Operations
Excellent communication & collaboration skills
Work closely with the Business in meeting their data needs and understanding data requirements
Generate routine and ad hoc reports, graphs, and presentations
In collaboration with others, interpret data and develop recommendations based on findings
Database marketing experience with multi-touch targeted communication strategies
5-7 years of proven experience in data Analytics or Marketing Operations or Marketing Program Management
Build and maintain SQL queries for data analysis and data extraction
Willingness to learn new tools/languages. These include Tableau, VBA, PowerBI, R
Experience in global or remote Services/Business support type of environment
Experience analyzing Marketing vehicle or campaign performance, optimizing customer experience
Experience championing process improvements, best practices and knowledge sharing within the organization as it pertains to business intelligence, analytics and data integration capabilities
Experience designing and implementing new functional systems or processes
Bachelor' Degree is required
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