Dell Global Digital Marketing Consultant – OEM Solutions in Round Rock, Texas
Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.
Join us as a Global Digital Marketing Consultant, OEM Solutions on our Field Marketing team in Round Rock, Texas and all remote locations in the U.S. to do the best work of your career and make a profound social impact.
What you'll achieve
As the Global Digital Marketing Consultant, OEM Solutions, you'll play a key role in developing the digital marketing strategy for OEM as well as digital execution plans to support the Global OEM business. The OEM business is a critical route to the rapidly growing EDGE business. This role will be responsible for defining the omni channel digital plan, develop a content map to engage target audience through their journey and own and deliver the inbound demand gen plan. This role will work across the Dell Technologies digital teams to enable the OEM division with the digital tools, processes and operational support needed to execute digital programs. Build integrated marketing plans and work in partnership with regional teams to develop activation plans that deliver a full funnel impact – from awareness to demand gen. Manage digital activation of campaigns through full life cycle for optimal ROI on marketing spend.
Develop the omni channel digital marketing strategy for the OEM solutions business globally
Orchestrate journey maps for optimized customer engagement, with a deep understanding of Content Marketing, and data driven insight programs
Demand strategy to our owned assets across OEM Global Website and social media accounts
Deliver an optimized inbound demand led strategy to deliver highly qualified intent audiences
Build and own the digital foundations and operations to ensure our field marketing teams can easily leverage digital marketing strategies
Own, measure and report on the full spectrum of digital activity including paid media, social, web analytics and ensure all reporting is delivered to enable regional field marketers
Relationship with media vendors and coordination with OEM regional and core Dell teams in house driving media strategies
Enable regional digital marketing programs; Assist with the execution across digital marketing channel, including SEO/SEM, and Review/Comparison websites to ensure competitiveness
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
Seasoned B2B digital media marketing experience required with experience within the technology and aaS sector, experience developing and delivering always-on content as well as excellent Digital campaigns
Customer journey orchestration experience – connecting programs and technology to deliver a robust customer journey
The ability to work independently and get involved in campaigns and experiences from conception to delivery, adding value at every stage
Strong communication skills and the ability to communicate effectively to Senior stakeholders, and stakeholders across a matrix organization
Experienced with analytics platforms like google analytics, and adobe insight manager, and comfortable developing business reviews and insights for the team
Social Media experience in an B2B environment and comfortable with running high performance organic social media programs
Tools: Sharepoint, Salesforce.com, Salesforce Marketing Cloud automation tools, Adobe Experience, LinkedIn Insights
Minimum 7 years’ experience; MBA Preferred
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here (https://jobs.dell.com/diversity-and-inclusion) .
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here (https://jobs.dell.com/equal-employment-opportunity-policy-statement) .