Dell Managing Editor, B2B Thought Leadership in Round Rock, Texas
Managing Editor, B2B Thought Leadership
At Dell Technologies, we tell stories of digital transformation that not only speak to the technology behind it, but also the business skills required to effectively lead through change. How are digital technologies, such as artificial intelligence, virtual reality, IoT and more are changing the way we work and live? How are business leaders building cultures of innovation, diversity, and agility to transform their organizations— and the world? As Managing Editor of Dell Technologies Brand Content, these are the stories you will create and curate for Perspectives, the Dell Technologies brand publishing site (DellTechnologies.com/Perspectives).
What you’ll achieve
You will lead the daily editorial execution of Perspectives, including requesting, creating, editing, publishing, and retiring content. As Managing Editor, you’ll identify topics, themes, and storylines that appeal to our target audience, write pitch requests and story briefs that inspire the best work from contributing writers, manage the relationship with the content agency, manage writers within that network, and of course, edit stories so they meet Perspectives editorial guidelines and represent our brand voice. The Managing Editor also serves as the interface between Dell Technologies brand content and stakeholders across the Dell Technologies family, building relationships with our partners in Communications, Corporate, and content teams across our strategically aligned businesses. This includes managing an editorial council and identifying opportunities to bridge Dell Technologies brand content to other corporate, family of brand, and thought leadership content that may fall in the customer journey.
As a writer/journalist, you’re always seeking out juicy stories and interesting ways of telling them. As a marketer, you’re looking to convey the Dell Technologies story and messaging. In this Managing Editor role, you get to do both!
Lead all Perspectives content development and publishing, including writing story briefs, evaluating writer pitches, editing stories from contributing writers, providing creative/editorial guidance for multiple visual formats, such as infographics, slideshares, and videos, and publishing stories to the Perspectives platform
Collaborate with editor-in-chief to identify brand publishing themes/topics that build enterprise brand credibility for Dell Technologies with our target audience, while ensuring point-of-view message and brand voice consistency
Manage the Perspectives editorial calendar, including ensuring it represents content directly contributed to Perspectives by stakeholders outside of the Brand Content team
Manage the monthly editorial council and collaborate with partners across Corporate, Communications, Events, and the Family of Brands to communicate Perspectives brand content objectives and identify content synergies/co-development/cross-linking opportunities
Optimize content for search and content resonance across formats, regularly monitoring performance along with our brand content insights partner
Contribute to other brand content initiatives as needed
8+ years of experience in a journalist, writer, editor, or content marketing role
A degree in Journalism, Marketing, English, Communications, Public Relations or a related field
Strong writing, editing, issue management, strategic planning, relationship and consensus-building, problem-solving and oral/written presentation skills
Natural storyteller with ability to suggest ideas for stories and see them through to publication
Excellent attention to detail for both copyediting and ensuring quality and consistency in style and tone across content
Familiarity with customer journey mapping and optimizing content for resonance, engagement, and SEO
Familiarity with WordPress and editorial calendar management a plus
Candidate must be organized, enthusiastic, results oriented, innovative and able to deal with ambiguity and tight deadlines while working effectively in a team environment
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here (https://jobs.dell.com/diversity-and-inclusion) .
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here (https://jobs.dell.com/equal-employment-opportunity-policy-statement) .