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Dell NA Channel Demand Generation Manager in Round Rock, Texas

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Join us as a North America Channel Demand Generation Manager - Storage Portfolio on our Field Marketing team in Round Rock, Texas and other remote locations in the U.S. to do the best work of your career and make a profound social impact.

What you’ll achieve

As the North America Channel Demand Generation Manager, you'll be responsible for developing and leading an integrated marketing strategy and execution plan, while also serving as the primary marketing strategist for how we engage with our North America Channel Partner community around our storage portfolio. This position’s responsibilities fall into three primary areas: Awareness, Demand Generation, and Sales Enablement. You will work closely with the leaders of the North America Marketing and Sales organization, Channel Sales Ops, business units, COC, Product Specialist teams, North America and Global Channel marketing teams to develop and execute integrated marketing and communications plans and market-growth strategies.

You will:

  • Plan and execute integrated marketing programs in partnership with segment teams and strategic stakeholders to grow buyer base, net new pipeline and revenue to the business

  • Drive awareness, engagement and demand for the storage portfolio with the channel community and align strategy with direct route to market counterparts

  • Collaborate with the North America ISG and broader Field Marketing team, Channel Sales stakeholders and Partner Marketing teams on plans, execution and results

  • Articulate the Storage Channel Marketing Strategic Plan to senior marketing leaders and stakeholders across the organization

  • Enable and engage North America Channel Partner community in collaboration with cross-functional team

  • Analyze segment specific performance data and have a point-of-view on results and trends, make adjustments to strategy, plan or tactics as necessary

  • Be responsible for KPI results of plan, program and tactical execution

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:


  • 10+ years of related experience

  • Strong strategic planning and project management abilities with a constant curiosity for learning within a fast-paced, evolving environment

  • Advanced knowledge of the Channel as a route to market

  • Experience across Channel marketing – to and through Partner Awareness, Enablement and Demand Generation

  • Collaborative team player with strong communication skills

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here ( .

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here ( .