Dell North America Marketing Director for US Federal Government Segment in Round Rock, Texas

The Marketing Director will lead the North America Federal Government Segment Marketing team and serve as a Subject Matter Expert on the US Federal Marketplace. This individual will lead Federal Marketing team members to to develop and execute this multi-billion dollar segment’s marketing strategy through integrated marketing campaigns including thought leadership, demand gen, events, sales enablement, digital and solution marketing.

The NA Federal Marketing Director will work closely with sales leaders, business development, product group and solution teams to help drive impactful & innovative marketing initiatives.

Responsibilities:

  • Serve as SME for the Federal Government segment on industry trends in the defense and civilian markets, buying behaviors, pain points, competitors, and overall market opportunities. Utilize a variety of sources, industry experts, and validate findings with sales/customer interaction

  • Advocate for the Federal Government segment through internal communication, plan and aid in the development of vertical training, drive thought leadership activities, become active and engage with vertical associations and groups

  • Work with core segment and extended marketing teams to deliver integrated marketing plan that meets segment financial goals, aligns with Federal Government segment initiatives, and capitalizes on market trends and opportunities within the segment/vertical

  • Coordinate alignment of programs to Federal Government segment revenue and margin goals. Recommend and drive in-quarter corrective action as needed by working with the broader team.

  • Manage vertical/segment budget and spending mix across categories

  • Utilize standard metrics to track marketing efforts and drive program results throughout quarter/year

  • Drive overall Federal Government segment agenda for marcom and online, including budget management, recommendations on content theme & vertical callouts as related to segment business needs. Collaborate with marcom and online teams

  • Drive overall Federal Government segment events agenda, including recommended events, budget allocation, and proposed themes. Facilitate the strategic planning process to

  • enable events team counterparts to ensure timely & successful execution

  • Maintain regular engagement with PR/AR and social media team to drive thought leadership.

  • Maintain regular dialogue with inside/outside teams and sales leaders; attend sales meetings. Provide sales team with marketing roadmaps and training on key initiatives, industry trends & partner solutions

  • Drive content and usage of sales resources to maximize productivity; package materials for sales teams and channel to allow for easy consumption

Requirements:

  • 10+ years of experience and deep understanding of the US Federal Government marketplace

  • Experience developing and executing long-term, effective Marketing strategies and plans

  • Expertise in influencing partners and stakeholders

  • Demonstrated ability to analyze businesses/markets and offer innovative actions to respond

  • MBA or 10+ years of relevant Marketing experience in similar field

  • 5+ years diversified leadership, planning, communication, collaboration and people motivation skill (or equivalent experience)

Company Description

With more than 100,000 team members globally, we promote an environment that is rooted in the entrepreneurial spirit in which the company was founded. Dell’s team members are committed to serving our communities, regularly volunteering for over 1,500 non-profit organizations. The company has also received many accolades from employer of choice to energy conservation. Our team members follow an open approach

Why work with us?

  • Life at Dell means collaborating with dedicated professionals with a passion for technology.

  • When we see something that could be improved, we get to work inventing the solution.

  • Our people demonstrate our winning culture through positive and meaningful relationships.

  • We invest in our people and offer a series of programs that enables them to pursue a career that fulfills their potential.

  • Our team members’ health and wellness is our priority as well as rewarding them for their hard work.

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Learn more about Diversity and Inclusion at Dell here .