Dell Product Line Manager (PLM) in Round Rock, Texas

Product Line Manager (PLM) - Round Rock, TX

Dell is a collective of customer-obsessed, industry-leading visionaries. We believe that technology is essential for driving human progress, and the technology we provide transforms the way we all work and live. But we are more than a technology company — we are a people company. We recognize that over 100,000 employees across six continents have different interests and aspirations. We inspire, challenge and respect each and every one of them, every day. And we provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Product Line Manager (PLM)on our Product Marketing team in Round Rock, TX

Dell is currently hiring a Product Line Manager for Latitude. Location is our Round Rock, TX campus. As part of the Mobility Product Line Management team, this position is responsible for meeting overall objectives and business metrics associated with the Latitude Education and Latitude Mainstream (entry) categories. The PLM will work cross functionally with multiple teams including but not limited to - Product Marketing, Demand Planning, Field Marketing, Sales, Services, Pricing, Finance, Displays & Client Peripherals (D&CP), Operations, Procurement, On-Line, PR and the Global Marketing Teams to ensure market success of products that PLM is responsible for.


  • Develops marketing and communications plans and activities for specific product(s) or solution(s)

  • Drive appropriate product strategy with Product Marketing Managers, Product Planners, Field Marketing Managers, Cycle Planning Managers and other cross functional partners using a data driven analytical approach.

  • Develop long-term product strategy and portfolio investment recommendations

  • Monitors competitive activity and identifies customer needs

  • Oversees the analysis and evaluation of key market statistics and customer requirements to define product/ solution strategies and identify opportunities to expand market share

  • Maintains current status of customer requirements for existing and future products/ solutions, Supports product/ solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/ solutions under management via internal sales tool and external web stores

  • Develops content for internal & external audiences relaying product / solution strategies and value propositions, including customer presentations and sales training materials

  • Works with Demand Planning, Supply Chain Management, Procurement and Pricing teams to ensure product availability, optimal lead-time, forecast accuracy and competitive pricing for products / solutions under management

  • Manages product/ solutions launches to ensure sales force readiness and optimizes P&L impact of product transitions

  • Provides input into: item forecast & mix planning, category UPP and BU offer strategy Provides input into product transition playbooks (may also draft the playbooks)

Key Responsibilities:

  • Own and maximize the P&L for the assigned products / product portfolio.

  • Responsible for product business plan, forecasts, P&Ls, margins, Identifying & mitigating risk factors, pricing analysis and recommendations

  • Leads creation of complex product marketing materials and performs product marketing activities through entire life-cycle

  • Creates materials which drive common product positioning, messaging, and marketing materials to achieve maximum effectiveness and minimize regional duplication of effort

  • Responsibilities include assessing market requirements, investigating new technologies, developing recommendations to influence product roadmaps, feature sets and product improvements to meet customer needs.

  • Attend relevant PG core team meetings and represent/provide input, establish plans and strategies to ensure product roadmap addresses key customer requirements for the NA. Region.

  • Position requires ability to interface with all levels of organization including the executive management team as well as external customers, press and industry analysts

  • Provide financial guidance, achieve financial targets by building and executing business plans for assigned products / product portfolio

  • Guides product introductions and product updates

  • Develop and execute Sales and Marketing strategies to accelerate revenue & margin growth for the category.

  • Coordinate and develop training - utilize in-depth product knowledge to train Sales Representatives and Field Marketing managers

  • Attend, contribute and organize sales events and articulate product line value proposition, technical details, and other applicable information to Sales Representatives.

  • Work closely with Product Group, Field & Segment Marketing, Sales, Business Management, Marcom, On-Line, Operations and Finance Teams to ensure seamless execution of product offering and business growth.

  • Act as technical "go-to" resource, answering technical and non-technical questions related to product set.

  • Pipeline Management and Large Deal Engagement - must be willing to help support in a technical/sales capacity to help close large opportunities and identify opportunities.


  • Bachelor's Degree with 8 + years relevant experience in Sales, Marketing, Product Marketing, and or a combination of the above

  • Must be organized and able to prioritize & perform multiple tasks simultaneously

  • Must possess strong analytical skills, business and financial skills

  • Understanding of technical product concepts, Knowledge of PC industrial technologies, future trends & direction, including competitors

  • Product Management and Analytics Experience

  • Customer/market knowledge and technical product knowledge.

  • Business analysis experience

  • Presentation/communication experience (to various levels within the organization


We offer highly competitive salaries, bonus programs, world-class benefits, and unparalleled growth and development opportunities — all to create a compelling and rewarding work environment.

Apply now!

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