Dell GC Marketing Manager OEM & Edge Solutions in Shanghai, China
Greater China Marketing Manager (Consultant): OEM & Edge Industry Solutions
Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing. Dell Technologies OEM Solutions helps its OEM customers find more balance between execution and innovation with dedicated OEM resources; industry-standard hardware and global services and support capabilities. Dell helps its OEM customers improve their time to profit and run their operations more efficiently for increased competitive edge. Learn more at www.delltechnologies.com/oem
Join us as the Greater China Integrated Marketing Manager on our OEM Solutions Marketing Team in [Beijing/Shanghai] to do the best work of your career and make a profound social impact. It is a dynamic, growing and fast-moving team.
What you’ll achieve
As the Greater China Marketing Manager (Consultant) for OEM & Edge Industry Solutions, you will be responsible for the end-to-end integrated marketing of OEM & Edge Industry Solutions across the Greater China (GC) region. They will be responsible to develop and execute GC OEM Solutions marketing strategy and plan, across all relevant marketing vehicles including campaigns, events, webinars, digital, social, plays, customer success stories, AR/PR etc. They will be working with working with multiple stakeholders to ensure success, including multiple agencies and online tools such as Allocadia, ART, Salesforce and various online event platforms. This role is part of the global Dell Technologies OEM Marketing Team and reports directly into the Dell Technologies OEM APJ/GC Marketing Director.
This opportunity is ideal for an accomplished and seasoned marketer likes to work across various business units, cross-functions, stakeholders and cultures. Self-starter, entrepreneurial and organisational skills and multi-tasking are key for the candidate, as well as a digital marketing skillset, an eye for detail and great crisis management skills.
- Develop and execute GC OEM Solutions marketing strategy and plan
Manage multiple marketing programs from the planning stage, right through to execution and post-activity evaluation.
Understanding of OEM customer personas and the buyer journey and how best to message through OEM campaigns
Amplify marketing campaign messages through all relevant touchpoints incl social, digital
Tight collaboration with sales and also interact with customers when necessary
Work and communicate directly with customers including C-level customers, as well as key executives across Dell Technologies.
Support GC OEM Solutions Sales GM in newsletter, including win communications
Plan/execute virtual/physical events eg. OEM Design Experience, OEM Customer Advisory Councils, Customer days, executive briefings, webinars, and hospitality
Work with OEM Solutions Inside & Outside sales org to run Internal Engagement campaigns eg Lunch n Learns & Fuel Your Wisdom with core ISRs/ sales
Create and amplify OEM Design studies and customer success stories in relevant forums including DTFs
Ensure timely inbound and outbound leads action by GC OEM ISRs/ sales
Optimize marketing plan mapped to evolving GC OEM Solutions sales priorities
Analyze program results and ROI to optimize marketing mix and make recommendations for future improvements
Represent the voice of GC OEM Solutions into the APJ/GC Marketing Director and global OEM Solutions marketing organization
- Manage to allocated marketing budget on quarterly and half-yearly basis
Timely management of spend to budget leveraging APJ/GC marketing operations
Develop and maintain relations with VF partners and maximize vendor funding with Intel, AMD, NVIDIA, Microsoft
Manage VF tools and file post execution POE reports for timely and full claims
- Meet and exceed marketing metrics
Marketing Pipe (inbound+outbound)
Acquisition accounts/ pipe
Referral leads/ pipe
- Integration with GC core marketing
Collaborate with the core GC marketing org to ensure integration of OEM Solutions and our Edge Industry Solutions portfolio into the rest of Dell Technologies
Provide OEM Solutions value: content, speakers, OEM solutions into core marketing campaigns and events
Build OEM Solutions mindshare within GC core marketing org
Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:
English and Mandarin writing/ communication skills, good track record with 10 to 12 years of experience in marketing, field marketing or other relevant marketing roles, minimum of 5 years’ experience activating 360 marketing campaigns spanning all relevant marketing vehicles
Proven experience working in or with sales and business development teams and supporting programs to drive awareness and demand generation and working with Executives, past OEM and Edge Industry solutions experience and Dell China/GC experience a plus
Ability to work on own — a self-starter with a high sense of urgency and entrepreneurial spirit who thrives in a fast-paced team environment, readily adaptable to changing market and organisational requirements, strong management and relationship skills and high ability to influence and collaborate cross-functionally in a matrix environment
Exceptional project and time management skills, with a strong attention to detail and capability to juggle multiple programs, knowledge of marketing tools and skills needed to drive marketing programs which generate demand, leads and pipeline, measure to success
Social media skills, proficient skills for Microsoft PowerPoint and Excel, ability to consistently produce results on time, within budget & align tactical plans with strategies, project Management experience, time-management skills and the ability to work under pressure, budget management, negotiation, interpersonal and influencing skills
Education: Degree – Marketing or Business preferable. MBA a plus.
Here’s our story; now tell us yours
Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.
What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.
We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.
You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here (https://jobs.dell.com/diversity-and-inclusion) .
Application closing date: 31 October 2021
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here (https://jobs.dell.com/equal-employment-opportunity-policy-statement) .