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Dell CSB JP Targeting & Engagement Program Manager in Tokyo, Japan

CSB JP Targeting & Engagement Program Manager

Dell provides the technology that transforms the way we all work and live. But we are more than a technology company — we are a people company. We inspire, challenge and respect every one of our over 100,000 employees. We also provide them with unparalleled growth and development opportunities. We can’t wait for you to discover this for yourself as a Targeting Program Manager in our Marketing team.

We are transforming Marketing at Dell. Come join Dell's Customer Engagement Platform .

Together with all functions in Marketing, we are helping to shape our marketing strategy and execution for a digital world.

What are our goals in Dell Marketing?

  • Drive perception;

  • Drive demand;

  • Grow the buyer base;

  • Build the best content.

Your responsibility is to ensure the successful execution of Consumer and Small Business Targeting Programs in Japan. These programs define the best audiences for the campaigns and initiatives prioritized across Dell’s Marketing.

To be successful in this role you should be able to demonstrate:

Critical Thinking Program Management Influencing skills Business acumen and Growth mindset (i.e. learning agility) Hands-on expertise on what it takes to build, deploy & scale audiences for marketing campaigns.

We offer you a fast-paced work environment in a diverse team with exposure to Dell teams across the globe.

You will be part of a dynamic, collaborative and cross-functional team focused on making significant business impacts.

Key Responsibilities

  • Engage with CRM teams to analyze Audience needs; define success criteria and align on execution requirements

  • Build execution plans for your Targeting Program; influence capacity planning

  • Orchestrate engagement between Audience Selection Leads and CRM teams

  • Monitor and report Targeting Program progress, take ownership of challenges’ resolution

  • Partner with Shutterfly and Adobe trams to optimize back-end performance

  • Coordinate with Reporting teams to ensure readiness; oversee end-to-end processes, from campaigns to reports

  • In collaboration with CRM, Targeting, Data and Modeling teams, identify and implement Test & Learn initiatives

  • Work closely with the Targeting & Engagement Program Engineer to ensure readiness of future capabilities

Essential Requirements

  • Good understanding of Marketing Campaigns, vehicles, Contact Strategy and Operations

  • Excellent Program Management skills, in a global environment (communications, orchestration, drive for results)

  • Generate routine and ad hoc reports, graphs, and presentations

  • Database marketing experience with multi-touch targeted communication strategies

  • 5+ years of proven experience in Marketing Campaigns Operations or Marketing Program Management

Desirable Requirements

  • Experience in global or remote Services/Business support type of environment

  • Experience analyzing Marketing vehicle or campaign performance, optimizing customer experience

Experience championing process improvements, best practices and knowledge sharing