Dell Japan Consumer and Small Business CRM Contact Strategy Consultant in Tokyo, Japan
Japan Consumer and Small Business CRM Contact Strategy Consultant
The Japan Consumer and Small Business CRM Contact Strategist leads CRM direct marketing strategy, triggers and execution efforts supporting Japan.This includes catalog, direct mail, email marketing and outbound telemarketing across the customer lifecycle.As a member of the Consumer Small Business CRM team, this person will be responsible for the contact strategy planning and execution, segmentation and targeting, testing roadmap, vendor management, forecasting and measurement results.This person will be part of a global organization and partner with Global CRM and regional Go-To-Market organizations.
Own development of the contact strategy with ad-hoc analysis and projects.
Own the outbound telemarketing lead campaign development in conjunction with the Japan sales team.
Create campaign forecasts, performance reports, and ROI analysis.
Conduct analytical deep dives across audience, product, and offer to find opportunities to optimize the campaign.
Contribute to the testing roadmap to further improve performance.
Aid in creation of campaign specification and planning documents.
Analyze and manage CRM campaigns in order to optimize customer acquisition through direct to consumer marketing.
Work with internal teams and outside vendors to execute campaigns within the contact strategy roadmap.
Optimize marketing spend with effective circulation planning and ROI analytics.
Ability to work across cross functional teams in order to ensure full implementation and success of proposed CRM campaigns/contact strategy.
Complete measurement reporting and analysis on all executed campaigns and recalibrate the go forward strategy as needed.
Own the testing roadmap.
Bachelor’s Degree in Marketing/Business Admin/Related Field plus 2-5 years of CRM and analytical experience.
Prior experience in direct B2B marketing.
Prior experience with all marketing vehicles including DM, Catalog and e-mail.
Knowledge of direct marketing campaign development process.
Strong project management and organizational skills.
Strong analytical aptitude and ability to draw insight from data.
Analytical curiosity and self-driven to understand marketing performance through data.
Experience in developing CRM strategy, contact strategy development and campaign optimization, leveraging predictive analytics for targeting and segmentation of campaigns.
Core knowledge of direct marketing principles (segmentation, lifecycle management, etc.)
Experience analyzing direct mail campaigns.
Prior experience analyzing marketing campaigns and conducting ROI analysis.
Strong Microsoft Excel skills (vlookups, pivot tables, advance formulas, etc.)
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