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Dell APJ Partner Marketing Manager in India

APJ Partner Marketing Manager

Channel Marketing is, quite simply, at the heart of the global success of Dell Technologies. It’s a huge and far-reaching area – planning, developing and implementing programs for distributors, resellers, international promotions and marketing. Our expertise is integral to enhancing Dell’s presence at partner’s point of sales and increasing the rate of recommendation to customers. We’re also at the heart of customer and market insight, supporting Sales and Merchandising teams with recommendations about the latest trends and how best to reach the customer. And that’s not all – we’re instrumental in everything from sales forecasting to return on investment analysis.

Join us to do the best work of your career and make a profound social impact as a key member of the APJ Partner Marketing Team .

What you’ll achieve

As a Partner Marketing Manager , you will be responsible for working independently with business and sales as well as Global and International Channel Marketing teams to drive holistic channel marketing programs through countries. The role will require interactions with Indirect Channels (Distributors, Resellers, Solution Provider partners) to implement channel marketing programs to enhance the company's presence at partner’s point of sales, to generate sell out and to increase rate of recommendation to customers. Activities include planning, execution, and return on investment analysis for marketing programs, marketing funds management and engagement with alliance partners (Intel, Microsoft, VMware) to maximize vendor funds. The role also involves execution of joint marketing programs with the channel partner, partner communications, driving sales performance and ensuring a strong and consistent brand experience.

You will:

  • Market the organization’s products/services through indirect channels such as Solution Providers, Distributors and Alliance Partners

  • Formulate and drive channel marketing strategies and channel sales promotion campaigns

  • Develop go-to-market strategy and tactics for channel and internal stakeholders, aligned with global guidance

  • Create campaigns and programs to increase revenue and market share via indirect channels

  • Identify segment market, competition, customer, sales requirements and uses this knowledge to adopt marketing programs, in conjunction with segment Business Managers, Marcom and BI on quarterly basis to support segment achievement of financial plan and P&L

  • Support the quarterly marketing plan or record and roadmap

Take the first step towards your dream career

Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

  • Ability to make recommendations to internal stakeholders on opportunities to grow and enhance the business, making a strong business impact for the region

  • 8 to 10 years of experience leading initiatives within channel marketing to develop and implement programs that align with Channel Sales Strategy

  • Proven ability to develop and implement strategic communication plans with both internal Stakeholders and Partners

Desirable Requirements

  • A Bachelor’s degree

  • Excellent knowledge of business and marketing strategy, concepts tools and techniques, including promotions, direct mail, customer relations and advertising

  • Strong knowledge of cross-channel marketing techniques such as Online and Digital and other Direct Marketing tactics

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here (https://jobs.dell.com/diversity-and-inclusion) .

Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here (https://jobs.dell.com/equal-employment-opportunity-policy-statement) .

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